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Client/Customer Centricity Global Forum

Next Practices in Customer Alignment, Relations & Communications - US, Europe, China, LATAM

Check-in and strategic connections: 7:30am - 8:30am,
Program 8:30am - 10:30am
March 4, 2016
( Taco Bell World Headquarters, 1 Glen Bell Way, Irvine, CA 92618 )



Alliance event with the American Chinese CEO Society and the Luxury Marketing Council of Southern California

Featured keynote:


Linden Brown, Chairman, MarketCulture, Author The Customer Imperative (Winner – Marketing Book of the Year 2015)
Joel Romero, Vice President of Ferretti Yacht Group
Taylor Heininger, AVP, Bessemer Trust
Werner Escher, Executive Director of Domestic & International Markets South Coast Plaza


A panel of experts share emerging trends in customer centricity practices:

  • How to use a Market Response Index to align your customer strategy, employees and customer experience
  • Cultural and generational aspects of how to re-shape customer policy
  • Shelf-life of brands- when and how to determine a refresh in client service
  • An examination of customer centricity trends in China, US, Europe and India
  • How to better leverage Big Data in marketing and gain an improved quantitative focus


203280020Check-in and IMG_3289strategic connections: 7:30am – 8:30am,

Program 8:30am – 10:30am

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